In 2019, Pragati Arora made a significant decision to embark on a new chapter in her career. With
great determination and passion, she launched her own label called PNA BY Pragati Arora, marking
the beginning of an exciting journey in the fashion industry.
Her deep connection with nature serves as a constant muse for her creative endeavours. She
believes in capturing the essence of the natural world and translating it into her designs. Whether it is through the choice of colours, textures, prints, or patterns, she seamlessly weaves her love for nature
into her collections, resulting in garments that exude both elegance and harmony. Pragati Arora’s design aesthetic can be described as a captivating blend of modern flares with classic
styles, a true mixology of contemporary and traditional elements.
The PNA team is actively committed to continually researching, evaluating and implementing new
methods which will lead us to a more ethical, sustainable, transparent and resourceful business.
Our focus is not on producing as many items as possible, but on carefully and lovingly crafting
garments that will stand the test of time, both in their classic originality, and in their quality. The brands
vision is to create affordable luxury and grow Indian fashion globally. The brands value is to create
cruelty free and ethically made ensembles.